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Australian Institute of Pharmacognosy

Signal vs noise in one minute: how AIP grades the evidence

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1:0317 October 2026Shorts
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Plenty of herbal products come with confident claims online. This film shows how the Australian Institute of Pharmacognosy grades the evidence behind them, and what's left once the claims are held to the standards used for any other medicine. Traditional knowledge is recorded as history and culture. It tells researchers where to look, and the Institute never treats it as clinical proof.

This Short is the opening minute. Watch the full film: https://www.australian-pharmacognosy.org/videos/signal-vs-noise-how-aip-grades-the-evidence-on-botanical-medicine/

If you want to use a herb, consult a degree-qualified herbalist with competencies and adequate training in pharmacognosy.

Prepared by the Department of Community Outreach, Australian Institute of Pharmacognosy, Cardwell, Queensland. Description: Jesse Kirby.